FT Rejects Biz Storytelling, Beware of Moving Images and Infomericals Baffle FTC
Ishmael's Corner
MARCH 6, 2016
The Art Of Storytelling In Business Communications And Public Relations. Financial Times Rejects Business Storytelling The job description for columnists always includes the verb, provoke. In this regard, I suppose the column by FT’s Lucy Kellaway, “Stories Are Best for the Bible and In Novels” works.
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