Exercises Print Radio Storytelling 
Stephen Waddington
JUNE 9, 2020
Recovering from a broken hip he had previously only been able to exercise indoors. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. For example, print has fallen off the cliff on which it was already teetering precariously.
PR Fuel
JULY 24, 2018
3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Here’s a good exercise. Truth is that a lot of your pitches are going to be met with radio silence.
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