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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. The story about a young boy’s stuffed giraffe left behind at a Ritz-Carlton hotel still makes the rounds.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

The Wall Street Journal noted that Lochte’s fabrication might not have been revealed to the public at all, except that Lochte’s mother told a Fox Sports Australia reporter on a hotel shuttle that she was upset that her son had been robbed at gunpoint. Lesson #6 - Act Like a Boy Scout And Prepare Your Brand For the Worst.

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