A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
[i] The model describes the different forms of communication between an organisation and its stakeholders. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We
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