Sword and the Script
SEPTEMBER 10, 2016
“What’s the ROI of putting your pants on every day?” asked Scott Monty in a modestly famous quip. “It’s hard to measure but there’s negative consequences for not doing it.”. The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard.
Ishmael's Corner
SEPTEMBER 10, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. That’s the point from last week’s Wall Street Journal column, “The Way Trump Talks,” by Daniel Henninger. Henninger believes that language, specifically conversational language, could turn the election in Trump’s favor and that people have responded to Trump’s blunt language to the point of being oblivious to the content.
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