Axia PR

DECEMBER 24, 2023

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention. Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.

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Doctor Spin

DECEMBER 24, 2023

What is Parkinson’s Law and the Law of Triviality? Our collective engagement tends to be biased towards the understandable, relatable, and manageable. This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” So, what’s Parkinson’s Law? And what’s the Law of Triviality? And what do bike sheds have to do with anything?

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Reputation Antistress by Sergii Bidenko

DECEMBER 24, 2023

How about cancelling Santa? Santa's reputation, while highly positive, is not without problems. He formed his image long ago. But he needs to consider modern realities. I think Santa will have problems passing as an #ESG, #GDPR or The RepTrak Company reputation audit! And with such nuances, it is two steps to cancellation! What do you think? Here are some objections you can present to Santa: 1.

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