Dueling “Dear Santa” Letters Provide A/B Testing on Storytelling
Ishmael's Corner
DECEMBER 9, 2014
It’s the showing that underpins true storytelling. With Christmas in our sights, I decided to conduct A/B testing using the classic Santa letter. In case you find Johnny’s handwriting difficult to read, the typed text of each letter follows. Dear Santa. Dear Santa, I know you’ve got a lot on your plate.
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