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The Importance of Social Media in Crisis Management

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Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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10 Crisis Communication Tips Every Business Needs

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Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

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How to Prepare a PR Crisis Plan

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A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed.

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