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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. The world’s in trouble, there’s no communication!”. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. The world’s in trouble, there’s no communication!”. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTAION RISK.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62
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4 Important Years in Copyright Law History

Cision

Back in the early days of the Internet, when AOL ruled the way we communicated, President Bill Clinton signed the Digital Millennium Copyright Act. Example: For those in the automobile, gaming or telecommunication industries, take note. Learn how copyright laws can protect your brand’s reputation.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Use all your communications channels. For example, Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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Your profession needs you

Stephen Waddington

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. A value is only a value if an organisation is prepared to defend it.