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How to Effectively Communicate Your Rebrand

Cision

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. Key objectives.

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Beyond the Word: Why Visual Content Matters in Communications

Cision

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text.

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How to Effectively Communicate Your Rebrand

Beyond PR

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. Key objectives.