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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Knowing how big and how fast a story is moving is critical to your response management. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148
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Why it’s important to prepare for a PR crisis

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But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. And not every company has an appropriate response to that specific crisis.

Crisis 62
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Why it’s important to prepare for a PR crisis

Prohibition

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try, may be enough to damage a brands reputation and enter a real crisis period. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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Top nine PR crises so far for 2019

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5) A phone company who didn’t communicate: Huawei’s damaged reputation. The Chinese telecommunications company has often been criticised for not practising transparency. The key of any crisis communication is to be proactive, transparent and accountable. They have been dealt many accusations by the U.S.

Fashion 75