ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important.

Pitching 159

Pitching Radio Training Interviews 159

Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167