Brand, Data-Driven PR and Media Training

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. is suffering a crisis.

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Case Study Crisis Management Crisis Study

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. With the brand message posted, the storm is already starting to calm, but G.W. Lastly – and most importantly – G.W.

Case Study

Case Study Crisis Study Crisis Communications

Public Relations Today

Crisis Management 101: Shark Week Case Study, Pt. 1

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

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