A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar
PRSay
AUGUST 8, 2018
It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Dubbed “newsjacking,” this practice requires PR pros to think on their feet. Join the group here.
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