When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?
MaccaPR
JUNE 27, 2018
From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.
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