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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.