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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. Q: How have your previous experiences shaped your current perspective on inbound marketing?

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The Power to Look Beyond: Change Agents Bring the Future to Life

PR 20/20

So how do we get there? How do we put it into play? How do we give ourselves permission? How do we make the world our classroom? How do we take action — how do we make things happen? How does today’s CMO tackle change, and what exactly is a CMO’s function any more? Permission. This is huge!]