PR 20/20

AUGUST 22, 2017

Why do we need a blog? At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Buy-in starts with the gatekeepers, of which there are many. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? This changing landscape can be intimidating and overwhelming, but the decision to go digital and embrace inbound is clear. Inbound Marketing Can Work In Any Industry.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90