4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER
MaccaPR
MARCH 18, 2015
Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. But, definitions vary by marketer.
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