Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

FEBRUARY 14, 2024

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success.

Consumer 78

Consumer Brand Branding Agriculture 78

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

Agriculture 60

Agriculture Travel Agency Industry 60

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! Raised a $1M seed round in fall 2020. and Exceed.

Education 52

Education Marketing Conference Agriculture 52