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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Through leadership and content.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 200
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.