Luxury PR and Marketing: TikTok’s Potential for Luxury Brands
Prohibition
JUNE 27, 2023
As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts.
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