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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 139
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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri!