Remove when-is-it-ok-to-implement-an-offensive-crisis-management-strategy
article thumbnail

When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

article thumbnail

Is the Best Defense an Offensive Crisis Management Strategy?

Melissa Agnes

I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.” Want to learn more about how to do these things?