pr-insights-from-reverse-engineering-a-new-york-times-corporate-feature 
Ishmael's Corner
MAY 1, 2017
A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Techniques For Effective Business Communications.
Stephen Waddington
DECEMBER 5, 2018
There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The value of earned media lies in independent editorial published at scale.
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