Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. Despite the name, Killing Marketing is not as much an indictment as it is a call to action.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100