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The Branding of the NBA and the Golden State Warriors in China

Ishmael's Corner

OCTOBER 10, 2017

David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Brand 63
Brand Branding Storytelling Communications 63
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What the Golden State Warriors Can Tell Us about Branding and Communications

Ishmael's Corner

JUNE 9, 2019

Game 5 of the NBA finals takes place tonight. Let’s forget for a minute that Kawhi Leonard has the strength of Paul Bunyan and Andre Iguodala misplaced his jump shot since hitting that dagger in the Warrior’s Game 2 win. There are lessons to be had from the communications and branding perspectives. And I’m not.more.

Communications 89
Communications Brand Branding Storytelling 89
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