The Biggest PR Disasters Of 2016
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The communications lessons, on the other hand, will be covered in crisis management classes for many years. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. Lochte loses luster. Move over, Martin Shkreli!
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