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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62
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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis.

Crisis 62
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. Skillful management makes a big difference in market perceptions after a negative event.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. Skillful management makes a big difference in market perceptions after a negative event.