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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

I saw that the media could be a lot more exciting than typing on a laptop,” he says. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. My niche is still media relations.

Meeting 131
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Why it’s important to prepare for a PR crisis

Prohibition

The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example Chinese telecommunications company Huawei was accused by the U.S. Unlike a lot of brands in 2019 that failed to do so.

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