Crisis Communications Crisis Management Journalism Viral 
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Monitoring.
Cision
AUGUST 31, 2015
If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Game changer –> Who breaks news first no longer matters in #journalism. Andy Gilman ended the day with his crisis communication boot camp. Bring your own unique story.
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