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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Knowing how big and how fast a story is moving is critical to your response management. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148
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Why it’s important to prepare for a PR crisis

Prohibition

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62