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How to Effectively Communicate Your Rebrand

Cision

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The post How to Effectively Communicate Your Rebrand appeared first on Cision. Conclusion.

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How to Effectively Communicate Your Rebrand

Beyond PR

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Nick Bell is the VP of Marketing Communications at Cision. Start with your employees. Conclusion.