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Why it’s important to prepare for a PR crisis

Prohibition

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. The narrative of organisational communications is increasingly personal.

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing. He created a unit combining existing call centers and a newly formed social-media customer-care group.