Creating a Communal Narrative: A Case for Skipping the Press Release
Waxing UnLyrical
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.
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