Brand Crisis Customer Service Telecommunications 
Prohibition
DECEMBER 9, 2021
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.
Stephen Waddington
JULY 10, 2017
Lego and Patagonia are among my favourite brands. Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India.
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