Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm
Polaris
NOVEMBER 29, 2014
Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. The PR industry needs to do a better job of approaching independent bloggers.
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