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Lesson 3: Promoting Your Products, Services, & Content with BuzzStream

Buzzstream

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you already know why you need to promote your work to get attention, you can skip this section.)

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Future of PR: 2020 edition

Stephen Waddington

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.