Why You Should Master The Art of Storytelling
Masters in Communications
OCTOBER 30, 2018
Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.
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