The Top PR Threats To Your Company’s Reputation
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.
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