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6 Research-Based Insights About Viral Content

Cision

APRIL 4, 2016

Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. Berger, J., & Milkman, K. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353. Botha, E., & Reyneke, M.

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Viral Journalism Advertising Advertising 120
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Women and the Election Newscycle – Is 26% On-Air Enough?

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. This builds off five years as an award winning public relations professional and journalist working out of Canada.

Public Affairs 40
Public Affairs Analysis Television Infographics 40
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