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PR: Less Elitist Than Ever

Maxim Behar

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008. There is a risk that social media can be turned into a loose cannon.

Ethics 64
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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.