Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. (The Write simply.

Pitching 54

Pitching Media Media Relations Writing 54

Bad Pitch Blog

DECEMBER 31, 2006

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. Think More: Speed kills. The end result?

Pitching 40

Pitching Print Media Relations Writing 40

Bad Pitch Blog

APRIL 2, 2007

In 2007 the familiar blue Valpak® envelope will deliver savings to nearly 46 million households each month throughout the United States , Canada and Puerto Rico. The writing sucks and the reason they sent it to Susan Getgood sucks. But we’ll focus on the writing. Did we miss anything? No, we didn’t think so. The release sucks.

Local 40

Local Pitching Advertising Advertising 40