Masters in Marketing Interview: Paul Furiga, WordWrite Communications
Mindful Marketing
JULY 28, 2015
We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. One that particularly stands out came in 2000-2001, the Firestone tire crisis. As the CEO, you wear many hats.
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