So Your Spokesperson Flew the Coop…
Waxing UnLyrical
APRIL 11, 2012
You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Your value proposition is weakened. • And why not? •
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