Why Spotify’s big bet on Meghan fell flat
Mark My Words
JUNE 17, 2023
BBC News Crisis communications guru Mark Borkowski says the show may not have been compelling enough when Spotify reviewed the numbers. “It’s always about the content… clearly there hasn’t been a big enough audience for it,” he says. “If you can’t deliver your fee, no one’s going to pay it.” Mr Borkowski says there is little doubt that the duke and duchess still have value as a media brand.
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