It’s much easier to do PR when you’re already sending a message from the place of authority. However, your “authority” is determined by many factors, including your Google rank. When you’re positioned better, or people recognize your brand due to high visibility (they’ve encountered your pages while browsing the niche), they’ll start with a higher opinion of your brand.
Webflow and WordPress are major website-building platforms, each with a unique SEO approach. Even though these two platforms provide tools and features that can help optimize your site for search engines, there’s a massive difference in the process itself. With that in mind and without further ado, here’s how Webflow SEO and WordPress SEO work in practice and how they go with Google search updates.
How easy is it to use?
The first question worth addressing is user-friendliness, but this question needs to be broken down into two categories.
SEO elements are incredibly easy to integrate into Webflow. Simply put, the basic WP is a bit of a dinosaur on this front since the core platform was built before the massive evolution of SEO. This is why Webflow already has a user-friendly interface for handling on-page SEO elements like meta titles, descriptions, headings, etc.
We’ve already mentioned that base WP is a bit baren, but the point is that you weren’t supposed to use base WP, to begin with. Complaining that WP offers little without SEO tools would be like complaining about the lack of features of a smartphone while refusing to download any app. However, finding and managing these plugins may make things a bit more complex.
The bottom line would be that WP offers more to a bit advanced user, while someone looking to just get into SEO optimization as soon as possible may have an easier job with Webflow.
Technical SEO
The strongest point of using WordPress is its third-party software, known as plugins. You need the right WordPress plugins to handle technical SEO more accurately.
Sure, many such plugins are available, like Yoast SEO or All in One SEO Pack, but the myriad of choices is not always positive. This is the psychological phenomenon called the paradox of choices, implying that you’re less likely to choose when you get more options. The pressure of making a wrong choice will become overwhelming and may hamper your decision-making process.
Webflow, on the other hand, doesn’t have as elaborate SEO capabilities. It starts by giving you an amazingly structured HTML (from the semantical standpoint), but, at the same time, it doesn’t provide as extensive support. This is one of the reasons why it might be smart to hire a trusted webflow agency to get the most value from this process.
Updates and maintenance
When it comes to updates, Webflow is far more convenient. It provides updates and security checks, eliminating the need to handle all this manually. This is one of the biggest reasons why specialists who are supposed to handle their site management might pick this platform. Still, you should avoid accepting too many DIY responsibilities. Same as with media monitoring, it would take you far too long to handle this on your own, and the results wouldn’t be nearly as impressive.
On the other hand, WordPress requires regular updates to different elements of the design. You need to update themes and plugins regularly, but you also need to update the core itself. Overall, this is much extra work you must consider and weigh against all the advantages.
Community and support
The biggest advantage of WordPress is its community. Simply put, there are more users of WordPress, and the platform has been around for longer. If you have a problem, you’re probably not the first to encounter it, and you might easily find an answer somewhere online. Also, forums are filled with active users, which will probably resolve any issue immediately.
Webflow has a smaller but very active community. So, it mostly depends on the context, but WP always comes ahead when comparing the absolute numbers. The biggest problem with support is that your plan may limit it. In other words, users’ experiences may differ depending on your chosen plan.
Wrap up
The most important thing you should remember is that this SEO optimization occurs repeatedly. It’s not like you can just endure a more difficult platform once and be done with it. User-friendliness is a huge factor and a significant feature. This is why you shouldn’t ignore or underestimate the importance of this decision. Make sure to weigh all your options and pick the one you find the most compatible with your workflow.
