COVID-19 has proven to be the ultimate business disruptor, and the PR functions of the hardest-hit industries—like travel, healthcare and general retail—have been trying to piece together their plans with no template or example to work from. So it’s no surprise that the bulk of our top posts in March dealt specifically with this issue.
Acting as both a news source and a practical resource for communicators, we put together a pretty impressive batch of insightful and tactical posts on both the consumer and business side of this ongoing crisis, all directly relevant to PR. In case you missed some of these amid all the chaos last month, here’s your chance to get caught up. Stay safe out there!
Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19
As retail marketers continue to brainstorm their way through this unprecedented crisis, new data evaluates consumers’ current outlook—what they’re buying now, what they’re not buying, and how long it might last.
COVID communication—5 tips for handling internal dialogue during the coronavirus
The coronavirus is officially a global crisis. For biz owners and HR directors, having the right plans in place has become essential for businesses to stay afloat during this tumultuous time.
Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators
We offered a lot of content sourcing industry we were especially pleased to provide these comments from T. Garland Stansell, the newly elected Chair of the Public Relations Society of America. As the very foundation of our culture makes huge adjustments to the (hopefully) temporary “new normal,” he offers his insights and leadership here.
Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors
Retailers are trying to keep products moving and dollars rolling in without creating new or greater risks, so these new insights—which break down consumer concerns along gender and generational lines—are valuable for marketers.
Public relations in a COVID-19 world—how to best serve clients
It goes without saying that for the foreseeable future, pitching anything not directly related to the Coronavirus is an exercise in futility, at best, and a potential cauldron of derision at worst.
7 tips for prepping your PR firm for a coronavirus quarantine
During an office renovation, our firm experienced what it’s like to have the entire staff working from home. Here are tips for those who are transitioning to a virtual set up due to COVID-19.
How PR can fight misinformation about the coronavirus outbreak
We know that shock and fear sell a better story, but in the time of an outbreak, it’s critical that we help shape a broader picture of the situation by providing fuller context. Important tips here.
Q&A: PRSA’s 2020 Chair speaks out on PR’s biggest issues and challenges
T. Garland Stansell, APR, has been elected as PRSA’s new Chair for 2020. This exclusive Bulldog Q&A offers his insights on the Association’s—& the industry’s—top challenges in the year ahead.
Working from home? 7 effective ways to stay focused & productive
Sachs Media Group’s digital content director Ashley Perkins has spent most of her career working remotely, and these seven simple tips keep her focused and productive throughout the day, no matter where the “office” is. And now you can do the same.
21 Instagram hacks we bet you haven’t tried (but should)
Alas, a non-COVID high-ranking post! If you’re not maximizing Instagram as a platform for marketing your business, you’re likely missing out on your share of the 200 million users who visit at least one business page a day.
