After another terrific month for Bulldog in May, it’s becoming more and more clear that our readers are moving away from the latest COVID-spurred trends and focusing more now on improving their skills and practices (some of which have been revamped in the COVID age).
Our terrific cadre of contributors again ruled the roost last month, offering some very high-level tips and takeaways, ranging from digital trends, purpose and brand identity to strengthening skills and improving media relations, as well as our own email pitching research.
In case you missed any of these important posts, we have corralled the Top 10 for you here.
3 digital marketing trends brands can’t ignore in 2021
To succeed, digital marketers cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism.
COVID has magnified the importance of purpose and brand identity—is PR ready?
C-suites execs are embracing the social and performance advantages of balancing corporate purpose with immediate and long-term profits—and PR professionals will play an important role.
6 strong ways to strengthen your public relations skills
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have.
PR lessons for dealing with media you probably never learned in communications schools
During my long PR career, I often found the reason for a program’s failure is because PR pros tend to go by the ancient tenets of PR, many of which should have been shredded decades ago.
3 top PR strategies for the most effective media coverage
To create a truly newsworthy story, think about all the different angles the media can cover before even engaging with any outlets. In fact, there’s a lot you can do to ensure best results.
Most social media users don’t buy influencer-promoted products—what can PR do better?
Many social media users actively avoid sponsored posts that seem inauthentic or uninformative. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership.
3 ways to use email for effective crisis communication
Emails are a powerful medium that PR professionals have at their disposal to handle a crisis, but there is a right and wrong way to employ emails. Here are three ways to do it successfully.
5 tips for crafting effective outreach emails
Writing a great outreach email can be challenging. The good news is, there is a proven framework you can follow to improve your response rate. These 5 tips will help you get there.
5 failproof strategies to help today’s PR pros generate real results
Public relations is all about appealing to your audience. It’s no longer just about writing press releases and making phone calls to important people. These 5 strategies will help PR pros adapt.
5,000 emails later, we’ve determined your pitch begins—or ends—with the subject line
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. Here are the winning attributes of some of the most successful ones we studied.
