Small Details for Big Business

In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the difficulties and changes in the Bulgarian economy and business and the only force that counts - experience.

Not a day goes by that some friend from Austria, or Germany, or France, or from somewhere else, brags to me that the country has granted them several thousand Euros to help their business in these difficult times. Well, no reason or need, just some software carefully monitors which company has what revenue, frowns when it sees it decrease, and automatically determines how to help it.

Super simple work, and if indeed Bulgaria still carries the fame of the "Mecca" of software developers, the state administration should have acquired this product a long time ago and help those in need.

However, does anyone - in the government I mean - think even for a second that business really needs a lot of help these days? And it's not just about money. I've always been a great opponent of handing out money without it being clear who got it and how.

But the fact that in the most difficult moments of business in general, at least in Bulgaria in our recent history, no one even bothers to understand why, where, when and how it happens and who can do what to help, is absolutely unacceptable.

Big business is actually made up of small details. Now is the time to take a look at them.